![]() The logo is now hands-on, with a hand proudly grabbing a sign that can display a range of brand mantras while giving a big thumbs up. This informed the changing of the brand name, dropping the ‘s’ to change it from ‘Grabits’ to ‘Grab It’, a snappy and emphatic call to action that reflects the nature of the brand and inspires people to take a more positive approach to their food choices with the option to grab a healthy snack in one bite,” said Kristoffer Fink Parup, Head of Strategy.ĭiscussing how this translates into the new design, Design Director, Sam Lachlan, explained, “First and foremost we wanted to visualise our key message and make it both active and endlessly versatile. In a very competitive market, our question to ourselves was how could we create an interesting space in the industry and bring a little something different to snack time? This led to a core positioning and single-minded creative idea that great health, convenience and, especially, flavour shouldn’t be out of reach. “With healthy and free-from alternatives driving the industry, Grab It’s high-protein and convenient offer is ideal for today’s foodie but health conscious consumers. Preparing for re-launch with new recipes, punchier flavours and extended product shelf- life, Tyson approached Pearlfisher to modernise and elevate its hand-held healthy snacking brand. The Grab It chicken on a stick range already boasts a range of evolving inventive and inspired flavours – such as Vindaloo and Habanero Mango. Tyson Foods, Inc is one of the world’s largest food companies and a recognised leader in protein. ![]() In hockey, not only is there no crying, there are no hugs either.Pearlfisher has redesigned Tyson Foods’ chicken on a stick range, Grab It, to attract a wider audience and bring a modern, convenient and tasty approach to healthy snacking on the go. A player can restrain an opponent with his stick hand and his free hand. These penalties often occur in the corners and along the boards. Designated as a “wrap,” this form looks more like a hug than a penalty. The final form of the holding penalty involves both hands of a defender. ![]() If a defender grabs an opponent’s stick and disallows the skater to move his stick, it is called “Holding the Stick.” A textbook example of a holding the stick penalty, the Penguin defender is grabbing the Stars player’s stick The concept is the same for holding the stick. You can clearly see the defender grab Pavelski’s hand with his free hand. Instead, take a look at some other examples of it happening in game action.Ī penalty shot was assessed in this situation because Joe Pavelski was denied a clear scoring chance and the offending Red Wing was the last skater back. To explain holding any further than “grabbing a player and restricting his movement” would be heavily redundant and severely boring. –NHL Rulebook, Rule 54.1 If the Avalanche player were to grab the Penguins skater, this would be a holding penalty (Chris Humphreys-USA TODAY Sports) Holding and Holding the Stick Examples The NHL rulebook defines the holding penalty as follows:Īny action by a player that retards the progress of an opposing player whether or not he is in possession of the puck Often, it is the result of one player falling behind the progress of an opponent (read: getting burned). This is part of our Hockey 101 Series geared towards the new hockey fan.Ī holding penalty is another common penalty in today’s NHL.
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