![]() Google News no longer takes into account keywords announced by news_keywords. The syntax of the news meta keyword has subtle difference from custom keyword meta tag it is denoted by "news_keywords", while the custom keyword meta tag is denoted by "keywords". Google said that this may help worthy content to get noticed. In the corrected statement Yahoo! Senior Director of Search states that "…What changed with Yahoo's ranking algorithms is that while we still index the meta keyword tag, the ranking importance given to meta keyword tags receives the lowest ranking signal in our system … it will actually have less effect than introducing those same words in the body of the document, or any other section." In Sept 2012, Google announced that they will consider Keyword Meta tag for news publishers. In October 2009 Search Engine Round Table announced that "Yahoo Drops The Meta Keywords Tag Also" but later reported that the announcement made by Yahoo!'s Senior Director of Search was incorrect. Yahoo! itself claims support for the keywords meta tag in conjunction with other factors for improving search rankings. However, both these articles suggest that Yahoo! still makes use of the keywords meta tag in some of its rankings. With respect to Google, thirty-seven leaders in search engine optimization concluded in April 2007 that the relevance of having keywords in the meta-attribute keywords is little to none and in September 2009 Matt Cutts of Google announced that they were no longer taking keywords into account whatsoever. It is speculated that it does if the keywords used in the meta can also be found in the page copy itself. No consensus exists whether or not the keywords attribute has any effect on ranking at any of the major search engines today. The keywords attribute was popularized by search engines such as Infoseek and AltaVista in 1995, and its popularity quickly grew until it became one of the most commonly used meta elements. ![]() ![]() Under such circumstances, a definitive understanding of the role of meta tags in SEO is unlikely. Google have stated they update their ranking rules every 48 hours. Furthermore, most search engines change their ranking rules frequently. Major search engine robots look at many factors when determining how to rank a page of which meta tags will only form a portion. Google states they do support the meta tags "content", "robots", "google", "google-site-verification", "content-type", "refresh" and "google-bot". Some claim they have no value, others that they are central, while many simply conclude there is no clear answer but, since they do no harm, they use them just in case. The search engine community is now divided as to the value of meta tags. Prior to the rise of content-analysis by search engines in the mid-1990s (most notably Google), search engines were reliant on metadata to correctly classify a Web page and webmasters quickly learned the commercial significance of having the right meta element. They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are used to provide a user's website with a higher ranking on search engines. Meta elements provide information about the web page, which can be used by search engines to help categorize the page correctly. Meta element used in search engine optimization In this example, the meta element describes the contents of a web page. Meta elements can specify HTTP headers which should be sent before the actual content when the HTML page is served from the web server to the client. Such elements must be placed as tags in the head section of an HTML or XHTML document. charset is used to indicate the character set of the document, and is available in HTML5. The value of the statement, in either case, is contained in the content attribute, which is the only required attribute unless charset is given. http-equiv is used to emulate an HTTP header, and name to embed metadata. Under HTML 5, charset has been added and scheme has been removed. With HTML up to and including HTML 4.01 and XHTML, there were four valid attributes: content, http-equiv, name and scheme. The meta element has two uses: either to emulate the use of an HTTP response header field, or to embed additional metadata within the HTML document. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes. Multiple Meta elements with different attributes can be used on the same page. They are part of a web page's head section. Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page.
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